MOONLIGHT BAIT COMPANY LURES

The Moonlight Bait Company was started in 1908 by Horace Emery Ball and Charles E. Varney. It all began when a group of fishing friends formed the Moonlight Fishing Club. This group of friends found themselves doing most of their fishing at night to accommodate their work schedules. Horace Ball created a lure to fish with that was quite successful and began sharing this lure with the club members. As time went on they began to market this lure under the name of Moonlight Floating Bait. This new company was very successful and by 1918 they had several lures in their line. In 1923, Moonlight Bait Company became Moonlight Bait and Novelty Works when it acquired the Silver Creek Novelty Works of Dowagiac, Michigan. This merger greatly expanded their line of merchandise. Around 1927, Moonlight Bait Company acquired the rights to the Hastings Sporting Goods Works line also. By 1929 the Moonlight Bait Company was now advertising as the Paw Paw Bait Company which remained in operation until around 1960. 

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